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Das Internet ist in alle Munde, und wenn schon die VZ Gruppe zur Fussball WM einen relaunch macht, dann wollen auch wir ein wenig über Online Marketing reden!
Was ist Online Marketing ? Und wo gibt es da Jobs ?
Online Marketing Jobs gibt es fast bei jeder Firma ( jedem Unternehmen ) heutzutage, sei dies nun der Life Sciences Konzern Bayer oder auch beim Medien Konzern Bertelsmann, ebay oder bei kleinen feine Agenturen und Boutiquen wie z.B. bei der FSOM aus München oder auch Catbirdseat .
Viele der Online markeitng Agenturen die sich z.B. dem Bereich SEO widmen sind vergleichbar mit “ kleinen, schnellen Schnellbooten „, die Online Chancen für Kunden wahrnehmen bzw. diese nutzen. Um einen ökonomischen Erfolg herbeizuführen. Also um Umsatz, Traffic oder Besucher zu generieren :-)
Beim SEO – ( der Search Engine Optimization ) als Teilbereich von Online Marketing unterscheidet man zwischen der On Page Optimierung und der off Page Optimierung die dazu dient neue Kunden, Besucher zu finden, die dann Ihre Produkte und Services kaufen.
Weitere Themenfelder und dann auch Jobchancen im Online Marketing bzw. Online Marketing Agenturen sind:
1. Online PR ( Online Public Relations )
2. Online reputation management, blogger relationship und weiteres
3. das aktuell spannendste Feld ist das sogenannte Social Media Marketing – eine Teildisziplin des Online Marketings. In dem Bereich von Social Media Marketing versucht man Kunden durch “ networking “ in sozialen Netzwerken wie facebook, twitter oder flickr und deren “ Betreuung “ für seinen Brand und seine Produkte zu erreichen. Und am besten zu begeistern. ( Laut Internet World von heute macht Networking sogar glücklich – bei der Kundenbindung durch Social Media solle anscheinend das Hormon Oxytocin ausgeschüttet werden. Diese Erkenntnis hat nicht nur Implikationen für die Gesundheit von Netzwerkern, sondern könnte auch von Unternehmen zur Kundenbindung eingesetzt werden. )
4. das Email Marketing ( Konzerne, Firmen wie Experian oder ecircle sind hier aktiv ) bzw. Email Marketing Kampagnen sollen die “ Initial Zündung “ liefern, damit Kunden oder Neukunden auf Sie aufmerksam werden – bzw. damit Sie ihre Online Website mal wieder besuchen.
Wir wären aber eine schlechte Jobbörse , wenn wir nicht auch aktuelle Jobs und Stellenangebote im Online Marketing anbieten würden.
Hier aktuelle Jobs und Stellen aus dem Online Marketing powered by Spirofrog.de :
# Werkstudent (m/w) im Bereich Online Marketing der DeutschlandCard Unterstützung im Bereich Online RedaktionUnterstützung bei der Online Werbemittel-ProduktionUnterstützung bei arvato services in 81673 München
# Praktikant/in Marketing (RTL interactive) Unterstützung bei Projektarbeit (Online- /TV-Werbung) Abstimmung der Mediaplanung (Online und TV ) RTL interactive, 50829 Köln
# Praktikant/in für unser Marketing-Team in der Abteilung Merchandising Unterstützung des Merchandising Marketing-Teams bei allen Projekten -Mitarbeit bei der Konzeption SUPER RTL, 50829 Köln
# Online Marketing – Campaign Development bei Ligatus in Köln Online Marketing – Campaign Development bei Ligatus in Köln bei Ligatus GmbH, 20459 Hamburg
# Praktikant/in Kooperations-/Projektmanagement im Bereich Sales & Marketing (RTL interactive ) Erstellen von Marketingkampagnen der Online Angebote (www.RTL.de; www.wetter.de, VOX.de , etc.) für RTL interactive , 50829 Köln
# Werkstudenten und Praktikanten (m/w) am Standort München gesucht Am Standort München suchen wir laufend Praktikanten und Werkstudenten! Einsatzbereiche (DeutschlandCard – arvato services, 81673 München )
# Praktikum / Werkstudententätigkeit im Bereich Online Marketing bei Nayoki Unterstützung unseres Kundenmanagements und VertriebsUnterstützung in der Akquise- und Konzeptionsphase bei arvato services in 81673 München
und dann noch folgendes Praktikum/Job auch bei der Bertelsmann Group
# Praktikant/in Online Marketing (Clipfish) Betreuung der Social Network Aktivitäten von Clipfish (Twitter, Facebook, usw.)Verfassen von Marketing-TextenErstellung bei der Clipfish GmbH & Co.KG in 50829 Köln